Brand level strategy and product campaign for Glucojel.
This project was designed to put Glucojel Jellybeans front of mind for consumers in a compelling and genuine way.
Glucojel has been a much-loved product for decades and is still Top 10 over the counter in pharmacies. So we were not solving a problem, better yet, creating an opportunity.
This project consisted of a top level brand positioning campaign but also filtered down into a targeted consumer lead competition campaign 'Express Yourself with Glucojel'.
Client: Gold Cross
Campaign designed while at Coordinate
Competition website can be viewed here